Tashkent Advertising Festival TAF! 2025

October, 11 | Tashkent, Uzbekistan

FOR POTENTIAL JURY MEMBERS

Tashkent Advertising Festival TAF! 2025

Join the Jury of the 7th TAF! Tashkent Advertising Festival 2025

We are honored to invite you to become a Jury Member of the 7th TAF! (Tashkent Advertising Festival!) — the leading annual international festival of advertising and marketing in Uzbekistan.

TAF! celebrates ideas that drive real impact — recognizing the most effective and creative projects that shape business results, brand culture, and the future of the industry across the region.

As a Jury Member, you will join one of three expert panels and contribute your perspective to the evaluation of selected categories from the 35 total nominations in effectiveness and creativity. Each jury group will review and assess a specific set of categories aligned with their expertise.

Key Dates:

Online Shortlisting: At your convenience, between September 8–15, 2025

Final Online Judging & Discussions: One day between September 17–25, 2025

Your voice will help set the creative benchmark for a new generation of professionals — and inspire the industry across Central Asia and beyond.

Become part of the TAF!25 Jury — where ideas meet influence.

Become part of the TAF!25 Jury — where ideas meet influence.

Diyor Mirzaakhmedov, Chairman of the Board of the Marketing Association of Uzbekistan, organizer of the international Tashkent advertising festival TAF!25

TAF! (Tashkent Advertising Festival!) is the premier international platform for celebrating excellence in advertising and marketing from Uzbekistan and beyond.

Held annually in Tashkent, TAF! has become the most influential event in the region’s creative industry — spotlighting campaigns that drive business growth and shape brand identity.

The TAF!25 Awards will recognize the most compelling work produced in 2024–2025 across a wide spectrum of marketing and communication disciplines.

Now in its seventh year, the festival enters a new chapter — welcoming international participation and expanding its reach.

Submissions are open in 35 categories, spanning both effectiveness and creative achievement.

About

Watch the highlights from last year’s TAF and relive the energy of the festival!

You can choose a category you feel most confident about

Marketing & Creative Effectiveness

Marketing & Creative Effectiveness

  • Brand Launch / Re-launch Campaign
  • Long-Term Campaign Effectiveness
  • Short-Term Campaign Effectiveness
  • Budget Breakthrough Campaign Effectiveness
  • Cultural Codes & Insights
  • B2B Activation Effectiveness
  • B2C Activation Effectiveness
  • Event Marketing Campaign Effectiveness
  • PR Campaign Effectiveness
  • Influencer Campaign Effectiveness
Creativity & Craft (Omnichannel & Integrated)

Creativity & Craft (Omnichannel & Integrated)

  • Best Integrated Creative Campaign
  • Low Budget Creative Campaign
  • Best Creative Strategy
Creativity & Craft (One‑Channel)

Creativity & Craft (One‑Channel)

  • Best Film Idea & Script
  • Film Craft Excellence
  • Print & OOH Excellence
  • Non-standard OOH & Ambient
  • Creative Use of Audio Media
Branding & Design

Branding & Design

  • Best New Brand Identity Design
  • Best Brand Identity Refresh / Re-design
  • Best Packaging Design
  • Excellence in Visual Communications
  • Best Digital & Interactive Design
Social & ESG Campaigns

Social & ESG Campaigns

  • Best Social Impact Campaign
  • ESG Communications Excellence
  • Best Social PR Campaign
Digital Campaigns

Digital Campaigns

  • Best Digital & Interactive Campaign
  • Best SMM & Influencer Campaign
Media Campaigns

Media Campaigns

  • Excellence in Media Strategy
  • Best Integrated Media Campaign
  • Creative Use of Single Media
PR Campaigns

PR Campaigns

  • Best Integrated PR Campaign
  • Best Reputation Management Campaign
  • Event-based PR Campaign

Jury Candidate

Please let us know if you feel like you can join the Tashkent Advertising Festival 2025 as one of the Jury members. Please fill in the form below.

The official competition website is currently under development and will soon be available on the Marketing.uz platform.

Jury Candidate